It was a time when the # was just a simple pound sign or hash mark. Now it’s a time when the social media channels like Twitter, Instagram, and Facebook are full up of ‘HASHTAG’.
But what exactly is a Hashtag?
In case you always wondered but were too afraid to ask; we’ve come up with a clear and concise explanation of everything you need to know about this Internet Phenomenon. When it comes to social media, the hashtag is used to draw attention, to organize, and to promote. Hashtag got their start in Twitter as a way of making it easier for people to find, and contribute to conversations. Archeologists have unearthed this early tweet, and believe it to be the first time the hashtag was used for this purpose.
A trending hashtag is one that is being used by a lot of people at the same thing. This commonly happens when there is breaking news or celebrity gossip or during a convention. Twitter alerts people when their followers are all tweeting about the same thing, so even if a hashtag isn’t trending, they’re good to use at events to increase your reach by helping acquire customers to increase the buzz about your brand.Get involved with a trending hashtag! Do a little research to find hashtags for your business. Some hashtags become common to use when posting certain content, so take advantage of it if it is relevant to your social presence and brand awareness. Some trending hashtags are popular acronyms that people post weekly, while some are seasonal and die out but are still important to connect with other users.
Why use Hashtags?
There are a number of reasons why you want to use hashtags in social media.
Hashtags help you get found by your target audience: – Many people do research by searching on specific hashtags. By using the hashtags that are of interest to your ideal customer, you can increase the chance of being found.
Hashtags improve your clickthrough rates: – According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don’t. Put another way, you can double your engagement and increase clickthrough rates by including hashtags. Interestingly, there does seem to be an upper limit. Tweets with more than two hashtags saw engagement drop by 17%. Perhaps because too many hashtags look spammy. This research is for Twitter; there doesn’t seem to be the same bias on Instagram.
Hashtags become links to search queries:- So, while someone might click your hashtag and take them to a search query, at the same time, that search is garnering a lot more views, and will lead more people to see your post.
Hashtags can be used for humor:- The hashtag is the social media equivalent of the aside or rimshot. While this may not help you get found in social media, it can certainly show your personality and help engage (or repel) your audience.