Why has the position become available? Well, a fresh study revealed that stroking hair/beards releases a relaxing hormone, Oxytocin, which is ideal for stressed-out shoppers. Essentially, the successful candidates will be paid £30 an hour to sit down and have their beards rubbed.
Mo Bro’s are the company behind this initiative. All respective candidates must have a beard that’s at least 2 inches long and anyone with a Santa-esque beard is also preferred.
It will open shortly for 3 days at Highcross Shopping Centre in Leicester from Wednesday 20th of December, and for candidates to be eligible they must have a beard that should be at least 2 inches long.
If you’re keen to avail this service, you’ll be delighted to know that there will be three chairs available where members of the public can sit and stroke their beard of choice for 10 to 20 minutes. Prices will cost £5 per 5 minutes, and all profits made will be donated to Shelter.
The beard stroking station welcomes both men and women, who’d like to take a seat and stroke something soft, during the often-stressful Christmas shopping period. It’s been stated that ‘warm touches’ between humans release Oxytocin, the hormone that reduces the levels of the stress hormone, cortisol, as does stroking cat fur.
Visitors at the station can enjoy a complimentary tea, coffee or water, listen to relaxing music as they stroke, and make conversation with the gentlemen they are stroking if they choose to. Mo Bros will also have products on hand such as beard balm and oil, which the guest can choose to use, to make the stroking experience more pleasing.
The co-founder, Savan Dattani of Mo Bro’s, said : “Christmas is a stressful time of year for most people. You’re in a mad rush trying to buy presents, food and drink, whilst juggling work, a family and other commitments. We had a think of how we could make this situation more enjoyable, and it suddenly came to us- a beard-stroking station! We have a few guys with fantastic beards already signed up, but we could do with a few more because we anticipate demand to be high. Santa beards preferred, but not essential”.
He continues to add : “It’s fairly common knowledge that stroking soft things, like animals, reduces stress, but we didn’t want to enlist the help of animals because they obviously can be somewhat unpredictable and chaotic! So, doing what we do, we thought beards are the next best thing! We’ll have an array of products available to use, so the beards will be soft and will smell great. Guests of the station can even brush them if they like!”